Technolgy changes and its Impact on Export Pattern of Services

The export pattern for services is totally different than the export patterns for products. Fisk, Grove and John in their book “Interactive Service Marketing” suggests three patterns for services as follows

Outbound Service Export : Send the service provider to the foreign Market

Inbound Service Export : Bring the Customer to the Service Provider

Teleservice Export : Deliver the service to Foreign Markets Electronically

However I think the technology has already impacted services delivery and some of the export pattern have become anti-pattern. Here is an analysis

Outbound Service Export : Send the service provider to the foreign Market
In IT services industry, we have seen outsourcing companies from India, Eastern Europe travelling to host country to provide service. However with new ICT medium like on demand work force (oDesk, Elance, and others), virtual workforce spread across the world, it is no longer required for the service provider to travel to host country. Therefore as technology evolves, virtualization will enable service provider to provide service without entering foreign market.

Even Dell proved that staying back in USA, it can still serve the rest of world using supply chain partners instead of locating itself in every part of the world. Therefore enterprise applications, advanced inventory and delivery solution is enabling service provider to avoid this pattern🙂 Are we going to see a nice Curry freshly made in India travelling to London on demand rather than the curry shop trying to fit in the crowded curry marketplace in London😉

Inbound Service Export : Bring the Customer to the Service Provider

This is an interesting pattern, common example is foreign students travelling to host country Universities. Like Chinese or Indians travelling to USA, UK, Canada. However technology change is already impacting this pattern too. With Satellite based ICT medium, student can study in an USA university from Bangalore, India🙂

As research reports suggests, the future advances in health care will enable Doctors to operate patients using IT tools and technology!! However Tourism industry might sigh a relief as it can’t be replaced by virtualization, unless I intend to live in Second life😉

The third pattern as suggested by Fisk, Grove and John is the solution to the above two pattern is as follows.

Teleservice Export : Deliver the service to Foreign Markets Electronically

This is the only export pattern that can survive for foreseeable centuries.

One Response to “Technolgy changes and its Impact on Export Pattern of Services”

  1. Antibush Says:

    Bush is forever saying that democracies do not invade other countries and start wars. Well, he did just that. He invaded Iraq, started a war, and killed people. What do you think? How does that work in a democracy again? How does being more threatening make us more likeable?Isn’t the country with
    the most weapons the biggest threat to the rest of the world? When one country is the biggest threat to the rest of the world, isn’t that likely to be the most hated country?
    Our country is in debt until forever, we don’t have jobs, and we live in fear. We have invaded a country and been responsible for thousands of deaths.
    The more people that the government puts in jails, the safer we are told to think we are. The real terrorists are wherever they are, but they aren’t living in a country with bars on the windows. We are.


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