Roger has an excellent post on Orkut Vs MySpace, I missed commenting on his prior article on same subject. Find more about his analysis in following posts.
I think Orkut has an excellent strategy to not to become a hype substance and fad soon. Orkut has taken the traditional “get mature and capture market share route” thereby slowly and steadily making its way by allowing users to build strong community. For instance, I have got 10 request in a week to join in my college groups and other social groups in Orkut but None in MySpace. Why so? Why are my contacts all in Orkut, not in MySpace!! 🙂 I don’t know but my friend/social list includes contacts from US,India and UK and hey Canada too prominently.
But apart from the fact that Orkut is a big story in India having million of users and already killing some service provider ..did they kill Fropper, India’s dating and social networking site 😉 ?
Now coming back to MySpace Vs Orkut. MySpace is hero in USA but USA is fast moving market and it is tradition there to topple established player. May be Facebook is on the way or some other Social network. Whereas Orkut is Hero in Developing Countries like India and Brazil having massive user base. And the tradition in such developing countries : Once you are a Hero, you get praise for the life time 🙂 . And strategically if you can stay in market place longer without fading, you can travel either way East to West or vice-versa. Will MySpace user-base remain loyal in USA ? I don’t think so 100%.
Therefore forget all Alexa ranking, other statistics …simple formula for me is “the longer you have user with you, you remain/will be the leader”.