World Internet penetration : US figure is staying static

ReadwriteWeb article :

We noted that as a percentage of world Internet penetration, Asia increased from 35.6% to 36.5%. This incremental increase is happening month by month, whereas the US figure is staying static.

My Comments :
As internet penetrates throughout most of the world, the interesting market will be those which allows you to add on consumers rather than those which are static.

Will we see the pattern of competition between the static(and developed market) in US/Western countries vs promising market in Asia/non-western countries(include all) and turning the later market base as the home ground for innovations? I think so….but not so soon, western market offers a big potential currently.